Luisa Spagnoli, born Sargentini (1877, Perugia – 1935, Paris), was an Italian businesswoman, famous for creating a brand of women’s fashion clothing and chocolate brand Perugina
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Perugina
1907, Luisa Spagnoli with Giovanni Buitoni, created the small company Perugina with headquarters in historical center of Perugia with only 15 labourers.
With the outbreak of World War I to carry on the plant remains only Spagnoli with her two sons, Mario and Aldo.
After the war, the Perugina factory had grown to more than one hundred employees.
In 1923, a brand of Italian chocolate called Bacio (Kiss) was created
Angora Spagnoli
After the end of the war Luisa created a new company : breeding of poultry and rabbit angora.
1928 - Luisa Spagnoli was the first person to introduce the angora yarn for knitwear with the trademark l'Angora Spagnoli - shawls, boleros and fashionable garments. In the Fair of Milano this innovation was noted and the activity of company expand.
Luisa failed to see the real lift-off company that will begin about four years later under the guidance of her son Mario. She was diagnosed with cancer. Giovanni Buitoni moved to Paris to ensure the best care and remained with her until her death in 1935.
After her death, her son Mario (1900–1977) in 1937 changed the company wanted by Luisa from craft to industrial.
He was credited with the invention, patented in 1942 by two objects: a comb for collection of wool and a clamp for tattooing angora rabbits.
Mario built in 1947, the new factory of the "City dell'angora", around which grew a community, where the party was welfare and recreational cycle phase.
He also founded the 60's the playground of the Città della Domenica it:Città della Domenica originally called Spagnolia and even today a destination for visitors.
With his son Hannibal (1927–1986), entrepreneur and president of Perugia Calcio, production is more diversified and created the sales network of shops Luisa Spagnoli, there are more than 100 shops now present throughout the world with headquarters in Perugia.